Since so many of us have adjusted our lives due to the Covid19 Pandemic, I’ve thought about all of the choices we have. There are still local business to support, there are local restaurants that are depending on our support to keep there doors upon today and after life returns to another new normal. I’ve been fortunate to surround myself with supportive professional business owners who I am working to support during this time. While on an accountability group call, one of the participants had the clarity that we all were putting too much on our plate every day. We all think because we are working from home and in a different capacity that we have more time. We still have 24 hours a day, the same as before. Since we may be working in a different environment with different distractions its easy to be lured to try to participate in every Zoom call you can, or take advantage of learning tips and tricks of a trade simply because you think you have the time. Having a big list and seeing how many tasks are on it and not accomplishing those tasks can be overwhelming and not motivating.
If you don’t have an accountability partner, now is the time to get one. Your partner could lead you to better snack choices (we are all snacking more), or help you become laser focused on the core of your business. If you can describe your business and what it does, that’s great. If you can describe the “why” behind your message your delivery to potential clients may have greater clarity. Now is the time to re-brand, or create your true Mission Statement. Choose six tasks per day that will support generating revenue. These tasks could be indirectly related such as developing your marketing plan or your sales pitch. Incorporate “micro-wins” into your day for accomplishments. A micro-win could be something as easy as drinking enough water or sending information to a potential client. If you are overwhelmed with your tasks find an accountability partner or a coach. A partner or coach will help you laser focus your mission and get you on the right track. If you’ve always wanted to start a blog, a newsletter or perfect your mission statement or elevator pitch, I’d be happy to help with the writing part of your list.